ProCredit Bank began its operations in Serbia in 2001 and has invested over EUR 1.6 billion in development of Serbian economy. The Bank in Serbia is part of international group composed of 22 financial institutions operating on three continents (Europe, Africa and Latin America).
All ProCredit institutions share the same mission of being development oriented institutions providing their clients with full range of banking products and high quality of service. They offer all banking services to their clients, with focus on loans for very small, small and medium sized enterprises and agricultural producers having in mind that these sectors have the greatest development potential and create new jobs. These activities, along with the promotion of saving culture and constant efforts in financial education make the basis of responsible banking and present the greatest value they are trying to transmit in their work.
ProCredit Bank is a development-oriented full-service bank. They offer excellent customer service and a wide range of banking products. In their credit operations, they focus on lending to very small, small and medium-sized enterprises, as they are convinced that these businesses create the largest number of jobs and make a vital contribution to the economies in which they operate.
Unlike other banks, their bank does not promote consumer loans. Instead they focus on responsible banking, by building a savings culture and long-term partnerships with their customers.
The shareholders expect a sustainable return on investment, but are not primarily interested in short-term profit maximisation. They invest extensively in the training of their staff in order to create an enjoyable and efficient working atmosphere, and to provide the friendliest and most competent service possible for their customers.