Banco Comercial Portugues


Address: Praça D. João I, 28, 4000-295 Porto, Portugal
Telephone: +351-70-750-2424
Fax: +351-21-006-6858
Email:
Website: http://www.millenniumbcp.pt



Description:

Banco Comercial Português, also known as BCP was founded in 1985 and is the largest bank of Portugal, member of the Euronext 100 stock index; current CEO is Carlos Santos Ferreira. BCP is based in Porto but its operations are headquartered in Oeiras, Greater Lisbon. It operates a branch brand dubbed and restyled in 2004 as Millennium BCP.

Setting up Banco Comercial Português in the domestic market involved a sequential approach to the various market segments through the offer of differentiated value proposals and of innovative financial services.

In order to provide an overall financial service offer, specialised financial subsidiaries were set up to operate in complementary business areas, providing the Group with an organisation structure suited to the provision of complete, homogeneous solutions adequate to the requirements and expectations of the various segments of the market, providing very high quality and specialisation.

Mission and Strategy

Mission

To contribute to the development of the financial system and of the Portuguese economy - through the concept and distribution of innovative, personalised financial products and services designed to meet the overall financial needs and expectations of various market segments, with a very high degree of quality and specialisation - consolidating its position as the benchmark for the quality, innovation and technological leadership of its service of excellence, both on the domestic market and in those geographic markets in which it operates.

Strategy

Objectives

  • Maximisation of value from a shareholder standpoint
  • Preservation of high levels of customer satisfaction, loyalty and relationship
  • Sustained improvement of profitability and balance sheet solidity
  • Staff enhancement, motivation and compensation
  • Leadership in quality, innovation and technological development
  • Revitalisation of the competitiveness of the retail distribution of financial products and services on the domestic market
  • Focus of international business on core markets with high growth potential



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