ING Group

Address: ING Group head office, ING House, Amstelveenseweg 500, 1081 KL Amsterdam, Netherlands
Telephone: +31 20 541 5411
Fax: + 31 20 541 5497


ING is a global financial services company providing banking, investments, life insurance and retirement services. They serve more than 85 million customers in Europe, the United States, Canada, Latin America, Asia and Australia. They draw on their experience and expertise, their commitment to excellent service and their global scale to meet the needs of a broad customer base, comprising individuals, families, small businesses, large corporations, institutions and governments.

Mission & Strategy

ING is an international financial services company and one of the world’s largest savings banks. They are essentially a retail operation active in banking, investments, life insurance and retirement services. Their business model centres on collecting retail savings and pensions and then investing them across a conservative selection of well-diversified assets. Risk management is embedded in every level of their business.

Strategic Focus

  • Focus on banking, investments, life insurance and retirement services
  • Provide retail customers with the products they need to grow savings, manage investments and prepare for retirement
  • Invest in bank distribution and high-growth markets
  • Continuous improvement of business fundamentals and maintaining strength in capital and risk management


“Setting the standard in helping the customers manage their financial future.”


ING remains focused on creating value for shareholders and rewarding them with a better total return on investment than the average of their peers in the financial sector over the longer term.

These four key points of our strategy will ensure they deliver on this goal:

  • Focus on banking, investments, life insurance and retirement services
  • Provide retail customers with the products they need
  • Invest in bank distribution and high-growth markets
  • Continue to improve business fundamentals

ING Business Principles

As a global provider of financial products and services, ING plays an important role in society. In order to fulfil this role it needs to maintain the confidence of its customers, shareholders, employees, and other stakeholders by acting with professionalism and integrity.

ING Group attaches paramount importance to upholding its reputation, and the ING Business Principles play an important role in this respect. ING expects the highest levels of integrity from its employees, regardless of their position in the organisation.

The ING Business Principles were first introduced in 1999. They were updated in 2004.

The ING Business Principles are:

  • Committed to our integrity
  • Aim for an above average return
  • Open and clear
  • Promote sustainable development and respect human rights
  • Respect each other
  • Involved in the communities they operate in


  • The Business Principles apply to the whole of ING Group, its subsidiaries and business units and to every employee.
  • It is the responsibility of all those in authority at ING to ensure that these Principles are fully communicated to all present and future staff. They must also ensure that these are strictly observed.
  • The members of the Executive Board and all Managers are responsible for applying the Business Principles within their areas of responsibility.
  • The Executive Board receives regular reports, including an annual review, on the effective operation of the Business Principles.



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