Established in 1992 through the merger of 22 Bulgarian regional commercial banks, the first and most comprehensive consolidation project in the Bulgarian banking sector.
The Bank’s business strategy focuses primarily on growth in the retail banking market and at the same time increasing the dominant position of UBB in corporate lending market.
In the corporate lending sector, UBB plans to increase its market share by leveraging off its existing dominant position and its strong reputation for quality service.
The Bank also plans to grow its SME by offering higher-margin standardized credit products, while at the same time reducing marginal costs by improved risk assessment for SME customers. UBB also intends to improve results through efficient use of EBRD credit lines for SME.
UBB is also working closely with its parent company NBG to expand Bank’s product portfolio and distribution channels. Together with NBG the Bank develops a range of long-term savings products, and intends to improve distribution through an expansion of UBB branch network in locations outside Sofia. The Bank plans to increase the number of its ATMs and POS terminals.
Together with the NBG insurance subsidiary the Bank is participating in a joint venture and further enhance its product line by including general and life insurance products. Increased cross selling of the Bank’s products and services to its large existing customer base is also expected to improve its results.