Time: 2-4 December 2010
Venue: Vienna. Austria

A primary goal of the conference is to promote an international dialogue between decision makers, business and government leaders from countries in transition and Western developed countries. The conference will present information about the process of economic transformation in Central and Eastern Europe, the stimulation of entrepreneurial activity and will contribute to the theory of global marketing; in addition, management education issues will be addressed. A central question to be raised will be if, and eventually how, the concepts of marketing and other business disciplines can be adapted for the cultivation of markets in economies undergoing transition.

Topics:

• Transition progress on the macro and micro level in CEE
• Industrital marketing and organizational buying behavior in CEE
• Comparative analysis of conditions of market entry in CEE
• Promotion/Advertising
• Market entry through exports versus market via capital investment
• Distribution and logistical strategies
• Acquisitions as opposed to joint ventures in CEE
• Pricing and contractual policy
• Joint Venture Management/Cultural conflicts and/or harmony of joint ventures
• Financial strategies for opening Eastern European markets
• Management and Corporate governance in CEE
• Legal and tax issues
• Human Ressource Management
• Central and Eastern Europe´s role and its future in the EU
• Competition Policy and competitive strategies in CEE
• Case studies of experiences by western firms in CEE
• Consumer behavior and Marketing strategies to reach consumers in CEE
• Case studies of experiences of CEE companies in the process of transition

Deadline for abstracts/proposals: 15 September 2010

For more info http://www.wu.ac.at/...