Avanza Bank is the commonest route for Swedish investors to make share transactions and change funds. It was founded in 1997 as the first online stock broker in Sweden. In 2001 it merged with HQ.se and Aktiespararnas fondkommissionaer Aktiespar. This merger made Avanza the largest online broker in Sweden with more than 150 000 active customers and a 50% market share among the online brokers.

The explanation as to why people have chosen to put their savings with Avanza Bank is simple. They are also working actively in providing their customers with the very best decision-making information available in the form of analyses, news and software. This, in combination with very competent customer support, means that Sweden's savers can always feel secure with them.